MIMS – the medical publishing division of Arena Holdings (Pty) Ltd – is a leading publisher of reference information to the medical profession in southern Africa.
Its audience includes GPs, specialists, pharmacists, pharmacy assistants, and other healthcare professionals.
MIMS produces a host of publications in the print and digital media. Core products include MIMS Monthly – widely regarded as the healthcare practitioner’s most trusted prescription tool – which contains abbreviated package insert information on most prescription medicines available in South Africa. Digital extensions include eMIMS (a standalone, desktop product), mobiMIMS (for smartphones and internet-enabled tablet devices), and a generic medicines website, www.generic.co.za
The pharmacy sector is a key focus of the publishing portfolio. The MIMS Guide to OTC Products discusses many common ailments and features relevant, brand-specific product information. Newly launched is The Pharmacist’s Guide to Clinical Care – a valuable CPD resource. Edited by Dr Johann Kruger, former PSSA president, and family wellness expert Dr Martin de Villiers, the publication serves as a concise, evidence-based guide to important clinical topics encountered by the pharmacist daily.